You’ve probably seen the headlines of everyday people getting wrapped up in Robinhood day trading. With free trades, there’s a low barrier to entry, so why not try? And in an up market, it’s easy to make gobs of money with your eyes closed. But inevitably, a black swan day…

Confirmation Bias is one of the most pervasive levers of persuasion. Thanks to this psychological error, your brain searches for, interprets, and remembers information that confirms your pre-existing beliefs and opinions. How Confirmation Bias Works Confirmation Bias works in two ways: Your brain seeks out information that confirms its existing views and beliefs, and …

Now that we’re diving head-first (and helmetless) into an election cycle, you’ll be able to see politicians strut their persuasive stuff in presidential debates. The election cycle is maddening. So why not make it more enjoyable and turn it into a game? Click here to download your copy of Presidential…

How do humans fall prey to believing fake news? The truth is more flexible than you may think. As Scott Adams writes in Win Bigly: “If you have ever tried to talk someone out of their political beliefs by providing facts, you know it doesn’t work. That’s because people think…

How can you use the psychology of images and visuals to increase your impact? We have previously discussed how getting your audience to “imagine” something is a potent lever of persuasion. For example, some of the benefits are: Thinking Past the Sale — People gravitate towards scenarios they imagine; you…

The Primacy and Recency Biases are good hacks for making information memorable and seemingly important. Have you ever tried to remember a long list and only been able to recall the first and last few items? Or gone to a networking event and only remembered the first and last people…

You can increase the effectiveness of your resume by using persuasive tools.Looking for a new job? Remember: people who don’t switch jobs make at least 50% less than those that do. You can short-circuit the job hunt by making your cover letters more persuasive. …

“When the facts change, I change my mind.” Charlie Munger Strategic ambiguity is an important lever of persuasion that may not only help you be more persuasive, but actually improve your own internal decision-making. WHAT IS STRATEGIC AMBIGUITY? As Scott Adams explains in Win Bigly: “’Strategic ambiguity’ refers to a…

“A single death is a tragedy; a million deaths is a statistic.” Joseph Stalin Have you ever watched a tragic event on the news and then spent the next day or two worrying that it might happen to you? Or have you ever felt the urge to buy stocks when…